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- Place Branding and Marketing from a Policy Perspective
Place Branding and Marketing from a Policy Perspective
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Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools.
Lieferbar in ca. 10-20 Arbeitstagen
