Predictive Analytics

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TRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES In this rich, fascinating-and surprisingly accessible-introduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, Hillary for America, HP, IBM, Match.com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behavior-including yours. Why? Predictive analytics reinvents industries and runs the world. Read on to discover how it combats risk, boosts sales, fortifies healthcare, optimizes social networks, toughens crime fighting, and wins elections. "What Nate Silver did for poker and politics, this does for everything else." -David Leinweber, author of Nerds on Wall Street "The Freakonomics of big data." -Stein Kretsinger, founding executive, Advertising.com "A deeply informative dive into a topic that is critical to virtually every sector of business today." -Geoffrey Moore, author of Crossing the Chasm "Moneyball for business, government, and healthcare." -Jim Sterne, founder, eMetrics Summit Learn more: www.ThePredictionBook.com