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- Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
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Tapping the latest scientific research into the brain and human behavior, Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure--while "PyroMarketing" principles deliver powerful results over the long-term and for less money.
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