Raising the Bar

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Sales Handle: Like THE ULTIMATE BAR BOOK meets THE ONE-BOTTLE COCKTAIL, this book is an accessible guide to building a home bar one bottle at a time, giving readers tools for mixing fantastic cocktails without investing time and money in niche single-use ingredients. Key Selling Points: GIFTABLE: This compact, chunky, under $20 reference book has a handsome aesthetic and modern illustrations that make it a fun and gender-neutral gift for the cocktail enthusiast with a home bar. A great gift for Father¿s or Mother¿s day, a twenty-first birthday, a housewarming, a college graduation, orthe holidays. SUPER ACCESSIBLE WITH A GREAT HOOK: This book is uniquely designed to take the reader through cocktail recipes one bottle at a time, so that they do not have to make a significant initial investment in spirits and are never confronted with recipes they don¿t have the ingredients for. It fills a gap¿many other books fall short by timidly teaching too little, or overshoot with aspirational ingredients and techniques that are only practical in a professional setting. CONSUMER: Those new to cocktail making as well as a slightly older demographic (ages 30¿40) looking for accessible, easy-to-mix cocktails, 21+ urban dwellers, cocktail and entertaining enthusiasts, 1st apt dwellers, anyone wanting inspiration on how to set up a well-stocked bar at home, gift givers for weddings, graduations, housewarmings (with barware)