Represent: Royal Tichelaar Makkum

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Nederlandse editie: Represent Koninklijke Tichelaar Makkum ISBN 9789064507076 Represent describes the past 15 years in the long history of this Frisian ceramics factory, the Netherlands' oldest family business. Under the inspiring leadership of its present director, Jan Tichelaar, Royal Tichelaar Makkum has stayed one step ahead of the competition particularly from the Far East. Armed with the age-old in-house craft expertise on the one hand and the pioneering designs by Dutch designers and architects on the other, the family company expanded its activities to include contemporary products in design and architecture. This has done nothing to affect the continued production of traditional earthenware, one of the Netherlands' best-known products. This way, new products are developed in both fields (design and architecture) and new developments incorporated into traditional craftsmanship. Represent describes the context in which these developments and products have emerged and presents the results, drawing on the firm's many inspirational products. How a manufacturer of traditional products became a pioneer and collaborated with designers such as Jurgen Bey, Dick van Hoff, Studio Job, Hella Jongerius and Alexander van Slobbe.