Rhetoric of Femininity

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Collectively, there is much confusion about what femininity means and the stakes can be high for girls and women in public and private spheres who are deemed unfeminine. Failure to measure up to emphasized femininity social standards, female gender roles, and media images contributes to depression and eating disorders among girls and women. Rhetoric of Femininity: Female Body Image, Media, and Gender Role Stress/Conflict offers a critical and social identity intersectionalities approach to interpretations of femininity among three generations of women for a rhetorical examination of how femininity is made to mean by media and popular culture. Amplified are voices of women across multiple age, ethnic, and sexual orientation groups who participated in focus groups and interviews for this book to share their perceptions of femininity and feminine ideals. Theoretical underpinnings used to explore femininity include those from communication and mass media, psychology, sociology, and feminist and gender studies. Donnalyn Pompper explores femininities as shaped by cultural rituals and industries, at home and at work in organizations, on sporting fields and arenas, and in politics. Readers will walk away considering advice for moving forward with expanded views about femininities and gender equality.