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- Riding the Waves of Culture: Understanding Diversity in Global Business 2/E
Riding the Waves of Culture: Understanding Diversity in Global Business 2/E
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As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, socio-political system, and cultural system. This book eases this transitory process, showing the emerging breed of international managers how to build the skills, sensitivity, and cultural awareness needed to establish and sustain management effectiveness across cultural borders.
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