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- Role of a Lifetime: Larry Farmer and the UCLA Bruins
Role of a Lifetime: Larry Farmer and the UCLA Bruins
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Larry Farmer was a player, assistant coach, and head coach at UCLA, so his ties to the school and its illustrious basketball program are incredibly strong. UCLA will go out of their way to help promote the book through their publicity and social media channels and will host a major book signing event at the UCLA bookstore.
For the first time anywhere, Farmer reveals the truth about why and how he resigned as head coach of the Bruins only days after signing a two-year extension. This has been a source of controversy amongst UCLA fans for nearly 40 years.Additionally, Farmer reveals many new details about Sam Gilbert, the legendary ? or notorious, depending on your point of view ? UCLA athletic booster, who has remained a source of controversy for decades since the school received two years' probation in part because of Gilbert's alleged violations.Publicity in the Southern California area and throughout the college basketball nation will be strong, especially since we will be releasing the book in February, just in time for March Madness.
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