Run Grow Transform A Manufacturer's Guide to Digital Marketing

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Do you RUN a manufacturing company and want to generate more sales and cost savings? This manufacturer's guide is designed to take your business to the next level using well designed and executed digital marketing. You'll discover common business challenges and learn how the digital world can generate a great return on the investment you make. In addition to straightforward guidance on how to get the most out of digital marketing, each challenge offers you one action you can take in the next 30 days to positively move the needle for your business. Run - Actions that you can take to help your day-to-day operations generate greater efficiencies. Grow - Attract more sales, recruit new employees and elevate your brand to increase the value of your business. Transform - Find new opportunities to completely rethink how your business functions today and then use digital activities to connect the dots. You'll appreciate that the challenges and corresponding recommendations in this book are written in clear, concise language that's not too technical. You don't have to read this book cover-to-cover. Find the challenges that match your situation and jump right in. The authors, Stephen Fry and Michael Bird, are digital development and marketing experts who have co-founded four successful businesses that serve manufacturers and distributors alike. Their companies have received numerous accolades, including Inc. 500 and Inc. 5000 fastest growing privately-held companies in America.