Self-Made

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Self-Made is a story that helps to explain our world: a world where we believe that we have the power not just to tell our own stories, but to decide what those stories should be.'In the twenty-first century, our defining celebrities have crafted public personae that walk the tightrope between authenticity and artificiality. Ordinary people have followed suit: lovingly tending our 'personal brands'.But today's self-creators are hardly new. Rather, the ruling idea that we not only can - but should - 'make' our own selves, curate our own image and shape our own destiny, is an inextricable part of the post-Enlightenment world: where the power of aristocracy and religion gave way to the triumph of the individual and the myth of the self-made man.From the Renaissance genius to the Regency dandy, the American prophets of capitalism to the European obsession with the superman, the Golden Age of Hollywood to Silicon Valley, Self-Made takes us on a dizzying tour of modern history's most prominent self-makers, demonstrating the idea's liberatory power to set us free from oppressive environments as well as - all too often - its dark side.