Attention Hacking

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Why do people queue in front of Apple stores all night long -- but not with you? And isn't it grotesque that mobile phones are more in demand than, for example, products for wealth accumulation, health and family protection? However, this does not have to be the case. There are tools and strategies that your industry can use to attract customers. This book uses the insurance industry to show how to do it. And it's easy! Because insurers and intermediaries help people in their darkest hours. But despite billions invested in sales and marketing, no one is interested in it. In this book, Dr. Robin Kiera teaches tools and tactics he has already used to successfully position numerous insurers on social media. He explains step by step how you too can reach millions of people through the relevant channels. Sell More with Attention Hacking brings you closer to your goal: to sell more! Like Apple.

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