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- Selling to a Segmented Market
Selling to a Segmented Market
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Focusing on segmented marketing, the author profiles the major, emerging consumer areas - 50+ age group, women, students, Hispanics and Afro-Americans. Personalized marketing campaigns target these segments, taking demographics, attitudes, community activities and affiliations into account.
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Folgt in ca. 15 Arbeitstagen
Folgt in ca. 15 Arbeitstagen
