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- Signature Experience: Art and Science of Customer Engagement for Fashion&luxury Companies
Signature Experience: Art and Science of Customer Engagement for Fashion&luxury Companies
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This book's vision is that fashion and luxury brands should "craft" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.
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