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- SILICON VALLEY'S EMERGING MARKETS
SILICON VALLEY'S EMERGING MARKETS
Angebote / Angebote:
Silicon Valley's Emerging Markets' is an
ethnographic study of corporate efforts to link the
search for new markets with global poverty
alleviation. Hewlett-Packard, a leading transnational
IT company headquartered in California's Silicon
Valley, was at the forefront of these practices in
the high-tech industry, its flagship Corporate
Citizenship programs in Silicon Valley, Costa Rica
and India are the focus of this book. To analyze the
emergence of transnational high-tech companies as
Global Corporate Citizens, 'Silicon Valley's Emerging
Markets' examines the historical and legal roots of
corporate personhood in the U.S., from independence,
to the emergence of the country's West coast as a
major economic and technological center, to
modern-day corporate forays into emerging markets
focusing on electronic entrepreneurship. Paired with
anthropological theories of citizenship and
governmental power, this book presents a unique
perspective that combines insights from the social
sciences with on-the-ground research into a critical
analysis of corporate efforts to harness the power of
new technologies and business models for global
poverty alleviation and bottom-line growth.
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