Small Group Theory and Marketing Research (Classic Reprint)

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Excerpt from Small Group Theory and Marketing Research Groups are an important focus for study simply because an individ ual's behavior is influenced by other people. A person's preference for particular foods or certain fashions is influenced to a large extent by what others say is good or appropriate. The transportation needs of a family may require a man to forego the pleasure of a sportscar for the practicality of a station wagon. A computer salesman supplies information to a prospect and in turn gets a contract. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.