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- Socio Political Movements and Mass Media
Socio Political Movements and Mass Media
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Mass Media not only mobilises public opinion but also legitimises movements and their cause. Media construct collective identity of the movement among masses. Movement and Media both shape and influence each other. Movements rely on media for the purpose of mobilization, validation, and scope amplification. Using public discourse as a method, many movements politically mobilise populaces of their core constituency (Gamson et al, 1993:117). The movement schedules public meets and its publications (like pamphlets and party organs) act as necessary means to encourage public discourse. Yet, mass media is a crucial medium to reach out to a larger audience as the movement's outlets are contained to limited people
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