Software Product Management

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This book gives a comprehensive overview on Software Product Management (SPM) for beginners as well as best practices, methodology and in-depth discussions for experienced product managers. This includes product strategy, product planning, participation in strategic management activities and orchestration of the functional units of the company. The book is based on the results of the International Software Product Management Association (ISPMA) which is led by a group of SPM experts from industry and research with the goal to foster software product management excellence across industries. This book can be used as textbook for ISPMA-based education and as guide for anybody interested in SPM as one of the most exciting and challenging disciplines in the business of software. Hans-Bernd Kittlaus is the Chairman of ISPMA and owner and managing director of InnoTivum Consulting, Germany. Samuel Fricker is Board Member of ISPMA and Professor at FHNW, Switzerland. What first readers say:“Software-intensive products are at the heart of many businesses, so product management is a paramount business activity. But how can businesses be perfect at it? This book is the answer. It is your vademecum for all product management topics and aspects.“Dr. Karl Michael Popp, Chief Product Expert and Director Corporate Development, SAP SE, Walldorf, Germany “A book that goes beyond platitudes and offers concrete methods and frameworks to product managers working with software intensive product development. The authors have a sound footing in both practice, but also state-of-the-art research, and manage to combine the two.“Prof. Dr. Tony Gorschek, Blekinge Institute of Technology, Karlskrona, Sweden“By reading and applying the lessons from this book, you will gain strategic advice, practical techniques, and great insights into how to accelerate SPM (software product management) success. These practices and methods will be useful to executives and practitioners in this demanding area.“Michael Eckhardt, Managing Director, CHASM Institute, Palo Alto, California, USA