Sports Sponsorship and Brand Development

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Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.

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Produktinformation

Artikelnummer 9781349425242
Status Lieferbar in ca. 20-45 Arbeitstagen
Autor Beck-Burridge, M. / Walton, J.
Einband brand,marketing,relationship marketing, B, Marketing, Business Strategy/Leadership, Transportation, Services, Business Strategy and Leadership, Transportation Technology and Traffic Engineering, Palgrave Business & Management Collection, Management science, Leadership, Service industries, Market research, business strategy, Electrical Engineering, Hospitality & service industries, Hospitality and service industries, Kartonierter Einband (Kt)
Sprache eng
Seiten 196
Verlag Springer Nature EN
Publikationsjahr 2001

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