- Start
- Strategic Marketing Management: A Means-End Approach
Strategic Marketing Management: A Means-End Approach
Angebote / Angebote:
THE MCGRAW-HILL EXECUTIVE MBA SERIES"
Readers look to The McGraw-Hill Executive MBA series for straight-talking, technique-filled books written by frontline executive education professors and modeled after the programs of top business schools.
"Strategic Marketing Management "provides a logical approach for developing and positioning corporate and product brands and skillfully managing those brand positions over time. Case studies and examples illustrate how to maximize benefits from a "first-mover" strategy, navigate a brand extension, set priorities when establishing brand meanings, and more.
Folgt in ca. 15 Arbeitstagen