Strategic Modelling and Business Dynamics

Angebote / Angebote:

NEW, UPDATED EDITION 'Much more than an introduction, John Morecroft's Strategic Modelling and Business Dynamics uses interactive "mini-simulators and microworlds" to create an engaging and effective learning environment in which readers, whatever their background, can develop their intuition about complex dynamic systems.' -John Sterman, Jay W. Forrester Professor of Management, MIT Sloan School of Management 'This book, with its vivid examples and simulators, is helping to bring modelling, system dynamics and simulation into the mainstream of management education where they now belong.' -John A. Quelch, Professor of Marketing, Harvard Business School, Former Dean of London Business School 'An ideal text for students interested in system modelling and its application to a range of real-world problems. The book covers all that is necessary to develop expertise in system dynamics modelling and through the range of applications makes a persuasive case for the power and scope of SD modelling. As such, it will appeal to practitioners as well as students.' -Robert Dyson, Emeritus Professor, Operational Research and Management Sciences Group, Warwick Business School 'Illustrated by examples from everyday life, business and policy, John Morecroft expertly demonstrates how systems thinking aided by system dynamics can improve our understanding of the world around us. Anyone who is interested in understanding the world and making better choices should read this book.' -Stewart Robinson, Associate Dean (Research), President of the Operational Research Society, Professor of Management Science, School of Business and Economics, Loughborough University 'This text fills the gap between texts focusing on the purely descriptive systems approach and the more technical system dynamics ones.' -Ann van Ackere, Professor of Decision Sciences, HEC Lausanne, Université de Lausanne 'The author demonstrates the appeal and power of business modelling to make sense of strategic initiatives and to anticipate their impacts through simulation. The book offers various simulators that allow readers to conduct their own policy experiments.' -Dr Erich Zahn, Professor for Strategic Management, University of Stuttgart Additional online resources are available at: www.wiley.com/go/strategicmodelling2e