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- Strategie in volatilen Märkten
Strategie in volatilen Märkten
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»Strategy in Volatile Markets«
By integrating and extending models from economic theory and the strategic management literature, James Madden develops a new framework to analyze how a firm can gain competitive advantage through diversification. From a theoretical point of view, this book sheds new light on why decision makers choose specific governance structures and growth directions. From a practical perspective, this book has important implications for strategic decision making under conditions of technological change.
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