Strategies for E-Business Success

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From the Sloan Management Review comes a remarkable collection of articles written by highly regarded experts in the field of e-business. This second book in the MIT SMR Management series is aimed at those seeking to integrate e-business into their enterprises as a way of maintaining-or establishing-competitive advantage. Strategies for E-Business Success offers a roadmap of the fundamental principles and tools executives need to * Build profitability and earn a solid rate of return on investment * Avoid being seduced by half-truths that can lead to critical strategic errors * Create a successful Web strategy * Concentrate on achieving market leadership rather than technology leadership * Achieve competitive advantage on the Internet * Build relationships of trust with their customers * Explore the best practices of companies that really know their customers * Understand the strategic value of Internet communities * Implement an evolutionary approach to the development of software solutions * Examine the organizational implications of an open-source world

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