Strategies in E-Business: Positioning and Social Networking in Online Markets

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This book aims to provide readers with a comprehensive understanding of the ever-evolving world of e-business. Through expert analysis and practical insights, this book delves into the importance of strategic positioning, helping businesses stand out in the crowded online marketplace. Additionally, it explores the power of social networking in driving customer engagement, brand awareness, and ultimately, business growth. By combining theoretical frameworks with real-life case studies, this book equips readers with the knowledge and tools necessary to navigate the complexities of e-business and leverage effective strategies to succeed in the digital realm.

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