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- Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment
Strategies of Competition in the Bank Card Business: Innovation Management in a Complex Economic Environment
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This book is essential reading for all who need to understand the strategic integration and management of banking products and innovations as they relate to the bank card business. Specific topics addressed include: the use of technology in providing banking products/services, strategies in securing the benefits of innovations, and banking sector capability in the innovation and launch of smart cards.
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