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- Study of electronic banking with special reference to internet banking in private sector banks
Study of electronic banking with special reference to internet banking in private sector banks
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Short of time but expectations of better services on the part of customers together with tough competition amongst the banks gave birth to electronic banking. Factors of comfort and quick service resulted in the use and acceptance of one of the branches of electronic banking i.e. internet banking. Although customers' era of banking shifted from brick-and-mortar branches to click banking, their level of usage and acceptance was a matter of concern. In the present research, scholar has concentrated on private sector internet banking customers in the western regions of Mumbai from Andheri to Borivali. Three hundred respondents from these areas served as a population of the universe for the purpose of research.
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