Studying Audiences

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Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as "a new and exciting phase" in audience research, researchers turned their critical attention to groups of "ordinary people" watching television.In a comprehensive analysis of the origins and achievements of the "cultural studies audience experiment", Virginia Nightingale evaluates five projects which helped to shape the field of television audience research, including Charlotte Brunsdon and David Morley's work on Nationwide, Ien Ang's Watching Dallas and David Buckingham's study of EastEnders and its audience.

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