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- Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies
Super Searchers on Madison Avenue: Top Advertising and Marketing Professionals Share Their Online Research Strategies
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Thirteen research professionals from the world's leading advertising and marketing organizations share the tips, techniques, and resources that have made them the best in the business. This book focuses on ad agencies that specialize in general advertising, interactive marketing, sales promotions, and multicultural target audiences.
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