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- Tasting the Good Life: Wine Tourism in the Napa Valley
Tasting the Good Life: Wine Tourism in the Napa Valley
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Five million visitors a year travel to California's Napa Valley toexperience the good life: to taste fine wines, eat fine food, and immerse themselvesin other sophisticated pleasures while surrounded by bucolic beauty. Tourism is theworld's largest employer, and tourists today want to experience the world throughall five senses. Tasting the Good Life tells the story of Napa tourism through thewords of the tourists who visit and the men and women who provide the products andservices they rely on. The stories of 17 people -- from winemaker to vineyardmanager, from celebrity chef to wait staff, from hot air balloonist to masseuse --provide extraordinary insight into this new form of tourism and its impact on aniconic American place.
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