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- Telling Training's Story: Evaluation Made Simple, Credible, and Effective
Telling Training's Story: Evaluation Made Simple, Credible, and Effective
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What all trainers know in their gut-that training and development is valuable and worthwhile-can be a hard sell to clients and customers who want real proof that training works. In Telling Training's Story, training evaluation expert Robert Brinkerhoff offers a simple yet compelling way of measuring and proving training's impact for those clients who are focused on bottom-line results: The Success Case Method (SCM).
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