The $50, 000 Verdict

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Excerpt from The $50, 000 Verdict: An Account of the Action of Robert J. Collier Vs. The Postum Cereal Co., Ltd. For Libel in Which the Plaintiff Recovered $50, 000 Damages, Also Certain Truths About the Nature of Grape-Nuts, Postum, and C. W. PostLibel suits always wander from the strict cause at issue, in volving the past reputations of both parties. This one exposed the career of C. W. Post, and it showed the real character of his widely advertised products. But before we go into that, it will be necessary, in order to correct the impression produced by the latest Post advertisements, to review the vital facts of the case.In 1905 Canaan's began the publication of Samuel Hopkins Adams's articles, T he Great American Fraud, that startling exposé of patent medicines, quackery, and quack methods of advertising which bore fruit in the Pure Food and Drugs Act of 1906. Carmen's, like every other periodical in the United States, had published in its early years advertising open to criticism on modern standards. When the Adams data began to come in, we saw the light. We announced a new business policy - exclusion of all misleading and unfair advertising. That was merely the new policy which nearly all the magazines have now adopted, and to which all reputable newspapers must come in the end.About the PublisherForgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.comThis book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully, any imperfections that remain are intentionally left to preserve the state of such historical works.