The Blue Collar CEO

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People crave real because it's so damn rare. Real is what netted me a four-million-dollar contract in my twenties. But it's about more than that. When I'm just being me, it gives those around me permission to do the same. In a world of stiff white collars, that matters." -Mandy Rennehan, from The Blue Collar CEOBorn in Yarmouth, Nova Scotia, Mandy Rennehan began her business career at ten-years-old by catching bait and selling it to local fishermen. She was so good at her job, she knew she wanted to be her own boss one day. At the age of seventeen, Rennehan decided to strike out on her own, so she packed a hockey bag full of her belongings and fled to Halifax, where she began cold calling construction companies, volunteering to work for free, so she could learn more about contracting and the trades.Three years later, Rennehan had garnered all the experience she needed to start her own company, Freshco, a boutique retail maintenance and construction company. Still in her early twenties, Rennehan's reputation as a knowledgeable and trustworthy contractor led to her first corporate contract with The Gap. Her business has since gone on to become a multi-million-dollar company whose clients are some of the top corporations in North America.Known as The Blue Collar CEO for her ability to seamlessly navigate between the white- and blue-collar worlds, and as a tireless advocate for the trades, this is the story of how Rennehan succeeded in business through honesty, integrity, and most of all, authenticity - by always remaining true to herself and her vision for success.