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- The Brand of Print: Marketing Paratexts in the Early English Book Trade
The Brand of Print: Marketing Paratexts in the Early English Book Trade
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The Brand of Print uses contemporary marketing theory to analyze prefaces, dedications, and other paratexts authored by early English printers, publishers, and booksellers as a unique genre, showcasing how these "print agents" developed niche markets by building relationships with readers.
Folgt in ca. 15 Arbeitstagen
