The Business Environment

Angebote / Angebote:

A vibrant and contemporary introduction to the business environment, Worthington and Britton comprehensively examine how external influences affect the decisions and operations of today’s organisations.  What roles do culture, diversity and ethics play in the dynamic world of business today? How do unpredictable political and economic conditions affect an organisation? What are the impacts of globalisation, social and technological change on business decisions?  Using well-known examples and case studies from the public and private sectors, this 5th edition of The Business Environment addresses these key questions and many more. Encouraging students to considerthe challenges and opportunities that managers face in the business environment, it provides a strong basis from which to build an overall understanding of the context of business. Key Features Learn about the latest issues in business: technology and e-business, corporate responsibility, and socio-cultural influences Apply theory to practice through the diverse cases and examples, covering both private and public sector, such as Amazon, Toyota and the mobile phone market Study online! Test your knowledge through self-assessment questions, and find useful weblinks at www.pearsoned.co.uk/worthington.     Ian Worthington is a Reader and Chris Britton a Principal Lecturer in the Department of Strategy and Management at Leicester Business School,  De Montfort University.