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- The Cambridge Handbook of Consumer Psychology
The Cambridge Handbook of Consumer Psychology
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This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
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Folgt in ca. 15 Arbeitstagen
Folgt in ca. 15 Arbeitstagen