The Case for the Chief Data Officer

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In the past quarter-century, business data management practices have fallen sharply and measurably--the percentage of "successful" DM efforts fell from 43% to 15%. Peter Aiken, current president of DAMA, has a solution. A focused, iterative refinement of processes is needed. A new implementation of advantageous data management (ADM) practices will give managers the answers to how to integrate critical data and how that data can be reliably accessed.Data management is a critical business function, and it can be one that helps a business grow. The Case for the Top Data Job presents a step-by-step look at how to fundamentally change the reader's business with "lessons learned" from Nokia, Wells Fargo, Morgan Stanley, and the U.S. Army.

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