- Start
- The Development of Scientific Marketing in the Twentieth Century
The Development of Scientific Marketing in the Twentieth Century
Angebote / Angebote:
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Folgt in ca. 15 Arbeitstagen