The Digital Business Start-Up Workbook

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How do I know if my idea will work? How do I decide on the business model? How do I find my audience? Your digital business start-up journey begins here. From the bestselling author of The Small Business Start-Up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists, anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business. Learn how to: * Assess whether your business idea will work online/digitally * Choose the right business model for your proposition and avoid wasting time * Assess demand, viability and uncover untapped needs and gaps in the market * Build a usable, engaging website and mobile app * Create a buzz using social networking * Drive high quality traffic to your site and convert visitors into paying customers * Use search engine optimization (SEO) and marketing (SEM) tools effectively * Raise finance and protect your business * Build and maintain a strong brand * Recruit and retain a strong team * Sell the business of find a suitable successor "This book excels in providing practical guidance on how to create a successful digital business which exceeds customer expectations and keeps customers happy each step of the way."--Scott Weavers-Wright, CEO of Kiddicare.com, and MD of Morrison.com (non-food) "If you read just one book on digital business, make it this one... It is inspirational, informative and interactive in equal measure. Highly recommended!"--Rowan Gormley, Founder and CEO of NakedWines.com "Interspersed with inspiring and useful stories from successful entrepreneurs, this book can help aspiring business owners through a step-by-step process of refining their start-up ideas and building a solid business."--Elizabeth Varley, Founder and CEO of TechHub