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- The Dutch Republic and the Birth of Modern Advertising
The Dutch Republic and the Birth of Modern Advertising
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In this study, based on an exhaustive examination of the first 6, 000 advertisements placed in Dutch newspapers between 1620 and 1675, Arthur der Weduwen and Andrew Pettegree chart the growth of advertising from an adjunct to the book industry, advertising newly published titles, to a broad reflection of a burgeoning consumer society.
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