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- The Edward Bernays Reader: From Propaganda to the Engineering of Consent
The Edward Bernays Reader: From Propaganda to the Engineering of Consent
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Edward Bernays is considered the father of modern propaganda techniques and public relations. His reputation and importance has increased exponentially over the past decade.
Ig has reprinted two of his titles, Propaganda (2004), which has sold over 130, 000 copies, and Crystallizing Public Opinion (2011), which has sold nearly 20, 000 copies.
This first ever Bernays reader will include selections from Propaganda and Crystallizing Public Opinion, the full-text of his long essay, Engineering of Consent (currently unavailable), as well as selections of his other writings on different topics on PR and propaganda.
Due to the popularity of Bernays' other titles, there should be substantial interest in a reader for people and students who want a more comprehensive collection of his work.
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