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- The FT Guide to Analysis for Managers
The FT Guide to Analysis for Managers
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The FT Guide to Analysis for Managers gives you the 12 core methodologies that will make the way you evaluate business data and information more effective and more business-focused. Learn the fundamentals of these techniques and you’ll be able to analyse the performance and competitive fitness of both your own company and your competitors more effectively and take better strategic decisions about the future direction of your business. The top 12 tools covered, in a straightforward, practical style, are: · BCG Growth/Share Portfolio Matrix· Competitor Analysis· Financial Ratio and Statement Analysis· Five Forces Industry Analysis· Issue Analysis· Product Life Cycles Analysis· Scenario Analysis· Macroenvironmental Analysis· SWOT Analysis· Value Chain Analysis· Driving Forces Analysis· Win/Loss Analysis
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