The Future Normal

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This is a handbook for visionaries. This is your guide to a better future. For the past decade, Henry Coutinho-Mason and Rohit Bhargava have led two of the most successful trend consultancies in the world: Trendwatching and the Non-Obvious Company. Now for the first time ever, they are teaming up to share a vision of the future unlike any other. You heard enough during the past year about unprecedented chaos and disruption. But you heard much less about the pioneers who were out there laying the foundations of our future. A future that can be fairer, healthier, and greener for us all. If we can only learn from them. This book gives you a tour of the Future Normal. You'll discover 50 instigators transforming our lives. They range from concepts about to break out, to startups riding the waves of explosive growth, to big yet still-agile incumbents who are changing course, and to public authorities driving positive change. Taken together they illuminate the key trends shaping our world over the next decade, and give you countless practical insights on how to position your organization to win the future.