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- The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute
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With no advertising or big-box distribution, creator TY Warner - an eccentric college dropout - become a billionaire in just three years. And it was all thanks to collectors. The end of the craze was just as swift and extremely devastating, with "rare" Beanie Babies deemed worthless as quickly as they'd once been deemed priceless.
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