The Handbook of Media and Mass Communication Theory, 2 Volume Set

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The Handbook of Media and Mass Communication Theory presents a comprehensive series of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. While tracing the development of hundreds of media theories or their variants over the past century, this two-volume collection delves deeply into the most prominent and influential theories while providing enlightening case studies of their application in various regional and national contexts. Both empirically based theories and those developing from critical and normative perspectives are included, and international authorship ensures a global perspective of theoretical development. A wide range of topics is explored, including classical theories of media and the press, social construction and control, feminist media theory, globalization and cultural identity, theories of social media and new technologies, future directions in media theory, and many more. Authoritative and comprehensive, The Handbook of Media and Mass Communication Theory sets a new standard in its compilation of the evolution and current state of our knowledge of theories in mass communication.