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- The Hip-Hop MBA: What the Empires, Moguls, and Business of Rap Can Teach the World
The Hip-Hop MBA: What the Empires, Moguls, and Business of Rap Can Teach the World
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A one-of-a-kind look at the business of hip-hop, showing just how today's most successful musical genre has come to influence and dominate the fields of art, commerce, and culture the world over.Today hip-hop is the most successful musical genre, and its biggest stars have become household names the world over. But their influence and prominence isn't confined to radio's Top 40. Jay-Z is a billionaire with multiple companies and business ventures bearing his name and leadership. Rihanna runs a fashion empire. Sean Combs is a media mogul. Just how did this come to be?In The Hip-Hop MBA, former banker-turned-hip-hop journalist Nels Abbey explores the principles of business and economics through the rise and triumph of hip-hop. From Sylvia Robinson's founding of the Sugarhill Gang to Biggie and Tupac's nationwide rivalry and the unstoppable dominance of rap and hip-hop today, Abbey shows just how the world of rap has come to determine not only what we listen to, but what we wear, what we watch, and even what we eat and drink.So prepare to get schooled in this one-of-a-kind marriage of business and art.
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