THE IDEOLOGICAL TERRAIN OF CONTEMPORARY BOLLYWOOD

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The ideological terrain of contemporary Bollywood refers to the prevailing political and social beliefs and values that are reflected in the movies produced by the Hindi film industry in India. Bollywood movies are an important aspect of Indian culture and have a significant impact on the collective consciousness of the Indian people, particularly the younger generation.In recent years, Bollywood has undergone a transformation in terms of its themes, narratives, and portrayal of characters. The industry has become more aware of social issues and has started to address them in their films. For example, films such as "Pink" and "Article 15" have addressed issues like rape, gender discrimination, and casteism in Indian society. Additionally, films like "Pad Man" and "Toilet: Ek Prem Katha" have tackled the issue of menstrual hygiene and open defecation, respectively.However, Bollywood movies still tend to reinforce certain social and cultural norms that may be problematic. For instance, there is a strong emphasis on heteronormative relationships, patriarchal values, and traditional gender roles. Additionally, Bollywood movies often perpetuate certain stereotypes, particularly with regards to marginalized communities such as Muslims and the LGBTQ+ community.Overall, the ideological terrain of contemporary Bollywood is complex and multifaceted. While the industry has become more socially aware and is addressing issues that were once considered taboo, there is still a long way to go in terms of breaking down traditional social and cultural norms and challenging problematic stereotypes.