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- The Internationalisation of Retailing in Asia
The Internationalisation of Retailing in Asia
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Retailing in Asia is currently undergoing a major process of internationalization. Retailers from Europe and North America are entering the Asian market and stimulating changes to the traditional retail structures: public policy agencies are considering what types of intervention are appropriate, and all of this is affecting fundamentally the managerial culture of retailing in the region. This book brings together a range of experts in retail research, mostly drawn from across Asia, who provide origingal, in-depth, analysis of this key development. It explores the conflicts and benefits that arise as retailing is Asia becomes internationalized.
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