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- The Language of Service Encounters: A Pragmatic-Discursive Approach
The Language of Service Encounters: A Pragmatic-Discursive Approach
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A comprehensive account of service encounters in commercial and non-commercial settings. Grounded in naturally occurring face-to-face interactions and drawing on a pragmatic-discursive approach, this book sets out a framework for the analysis of transactional and relational talk in various contexts in the United States and Mexico.
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