The Luxury Market in Brazil

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The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

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Produktinformation

Artikelnummer 9781137432544
Status Lieferbar in ca. 20-45 Arbeitstagen
Autor Diniz, C.
Einband Advertising,brand,communication,marketing, B, International business, Marketing, Innovation/Technology Management, Cultural Studies, International Economics, Procurement, Innovation and Technology Management, Palgrave Business & Management Collection, Management science, International business enterprises, Management, Industrial Management, Industrial procurement, Sales & marketing, Market research, Research & development management, Purchasing & supply management, Fester Einband
Sprache eng
Seiten 181
Verlag Springer Nature EN
Publikationsjahr 2014

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