The Momentum Effect

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[ FRONT JACKET ] "This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!"Richard Branson, Founder, Virgin Atlantic Airways [ BACK JACKET ] “The Momentum Effect is a must-read.” W. Chan Kim & Renee Mauborgne, authors of the international bestseller, Blue Ocean Strategy “Larreche has codified the holy-grail of self-sustaining growth.”Alan Hughes, CEO First Direct Bank, 1999-2004 “A masterclass from one of the greatest of business thinkers.”Lord Birt, Director-General of the BBC, 1992-2000 and Strategy Advisor to the UK Prime Minister, 2000-05 “… an extremely valuable tool for every business executive.”Henri de Castries, Chairman of the Management Board, AXA Growth: Exceptional, sustainable, profitable growth. That’s what some companies deliver, year after year. Their secret? Momentum: a growth that feeds on itself, helping these businesses pick up speed while their competitors tire and fade.  The Momentum Effect reveals the secret of these extraordinarily successful companies and offers you a smarter way to deliver exceptional growth for your business. This ground-breaking new book sets out a clear eight step process for systematically creating momentum for any company, in any industry, under any market conditions. Some business leaders talk about “catching the wave”. Not smart leaders: That’s too passive. Smart leaders actively build their own wave by igniting the touchpaper of effortless, frictionless growth. Then they harness its momentum to deliver sustained exceptional growth that leaves their competitors trailing in their wake.   The Momentum Effect – the definitive rules of growth for every business, in every situation  [ FRONT FLAP ] Delivering profitable growth year after year is the number-one, non-negotiable imperative facing anyone in business today. Many companies struggle to meet this target, others achieve it in fits and starts, but only a select few consistently beat it. How do these world-beaters do it? The answer lies in The Momentum Effect. This is the book that will help you:·         Gain, maintain or regain momentum in 8 clear steps·         Discover unfulfilled customer needs and untapped opportunities·         Craft power offers that create customer traction·         Mobilize positive emotions outside and inside your organization·         Energize your team ·         Deliver exceptional growth year after year after year·         Outsmart your competitors to leave them trailing in your wake! The exciting discoveries and inspiring guidelines presented in The Momentum Effect draw on a rigorous empirical study of the world’s largest companies, which examined their growth in revenues, profits, and shareholder value over 20 years. This study was complemented by in-depth studies of a vast number of large and small businesses that have enjoyed periods of exceptional growth over the last 50 years. Read their stories, then find your own momentum. Can your company afford to be without The Momentum Effect?   [ BACK FLAP ]  [photo to be added] About the author J.C. Larreche is Professor at INSEAD, France, where he holds the Alfred H. Heineken Chair. It was as a student at Stanford that he was first nicknamed “J.C.” by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don’t. Since then, his research, teaching, and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth that is not only exceptional but also sustainable.  J.C. has always combined his academic life with a business career, and is particularly attuned to the practical day-to-day realities which executives have to deal with.  He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 35 he was appointed a non-executive director of the multinational firm that became ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years. He is the author and co-author of many books and articles, as well as Markstrat, the leading strategic marketing simulation used by more than a million executives worldwide.