The Network Challenge: Strategy, Profit, and Risk in an Interlinked World

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Networks define modern business. Networks introduce new risks, as can be seen by the rapid spread of contagion in global financial markets, and opportunities, as seen in the rapid rise of network-based businesses. While managers typically view business through the lens of a single firm, this book challenges readers to take a broader view of their enterprises and opportunities.  In this book, more than 50 leading thinkers in business and many other disciplines take on the challenge of understanding, managing, and leveraging networks. This book offers deep knowledge of networks drawn from decades of research by one of the broadest groups of experts ever assembled to consider this topic. It provides actionable new insights into many facets of the network challenge, from supply chains to social networks, leadership to strategy, risk management to HR, terrorism to infectious disease. This book won't just transform the way you think about networks: It will transform the way you build, use, and profit from them. This book's 28 original essays include  C.K. Prahalad on networks as the new locus of competitive advantageRussell E. Palmer on leadership in a networked global environment Dawn Iacobucci and James M. Salter II on the business implications of social networkingFranklin Allen and Ana Babus on contagion in financial marketsSteven O. Kimbrough on artificial intelligence, evolutionary computation, and networksSatish Nambisan and Mohan Sawhney on tapping the “global brain” for innovationManuel E. Sosa on coordination networks in product developmentChristophe Van den Bulte and Stefan Wuyts on customer networksChristoph Zott and Raphael Amit on using business models to drive network-based strategiesYoram (Jerry) Wind, Victor Fung, and William Fung on network orchestration Valery Yakubovich and Ryan Burg on network-based HR strategyHoward Kunreuther on risk management strategies for an interdependent worldPaul R. Kleindorfer and Ilias D. Visvikis on integrating financial and physical networks in global logisticsWitold J. Henisz on network-based political and social risk management Boaz Ganor on terrorism networks And much more...